It wants to get to a place where it is the one application that everyone in your company runs all the time, no matter what else they are doing. It wants to end interoffice email. It wants to be the next Microsoft
We noticed recently that people didn’t like it when Facebook “experimented” with their news feed. Even the FTC is getting involved. But guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work.
When you materially improve an offering, and create new features, functions, experiences, price points, and even enable new use cases, you can materially expand the market in the process.